Simple sales and marketing with SmartLearners...

Have you ever noticed how the simple ideas in life are often the most powerful?

Some of the best businesses in the world are based on simple ideas and a little bit of hard work. This is one of them! A chance to gain the edge over your competition, and to gain a sense of satisfaction from a job well done! if this, plus up to £3000 per year extra in your pocket sounds appealing - read on.

The driving school market is changing, and if the DSA plans are fully realised, it will change beyond recognition with tougher exams and check tests - however, this will also bring tougher competition as more people recognise the potential benefits of running a small driving school. Are you in a position to compete?

Over the next couple of years, the SmartLearners programme is set to develop into the most comprehensive and well supported system of driver training in the UK - and we want you to share that success and enjoy the benefits it will bring you.

And here is a simple idea that can help you gain more, and better business FREE!

This idea is simplicity itself. You can offer more choice to your customers and gain a unique selling edge over your competitors - the choice is ‘basic economy’ lessons, or ‘Smart Lessons’.

If as few as 10 of you customers opt for the Smart Lesson option each year you get the sales and marketing benefit free - and make a profit on the system! In reality most of your customers will opt in leading to increased prices and profits.

For just 50p per lesson extra, your pupils can upgrade to a Smarter way to learn.

For this you can give your pupils free access to the SmartLearners Online Programme, free feedback handouts on each lesson and a free Course Guide. They will also get the SmartLearners weekly email ‘Tips and hints’ about learning to drive.

It sounds great ... But nothing is ever free, so where's the catch?

No catch ... But of course, you are right - nothing is totally free in this world. However, there are lots of things from which everybody gains. With SmartLearners you make a small profit by providing the course but a potentially huge gain in terms of marketing.

Take a look at these figures based on 25 of your pupils opting for Smart Lessons.

25 pupils per year = £500 extra income (assuming 40 hours per pupil)

Costs:

25 Course booklets = £90 (approx.)

Unlimited Online Course Access = £180 (£3.50 per week)

Photocopy handouts = approx. £50

Sundry items such as course folders = £100

Profit on 25 pupils - £80.00

Now, I admit that a profit of £80 is hardly going to make you rich!

However, this initial profit is not where the power of SmartLearners lies.

How does an extra £3000 per year sound?

And if you are currently working on an AA, BSM, LDC or other franchise you can gain a lot more by working for yourself! And the step into self-sufficiency can be easier than you might think.Have you ever asked yourself exactly what you are getting for your franchise money?

If you have taken the 'plunge' and currently operate your own business, are your rates the highest in your area?

On the figures above you gain £80 but that is not where your profit lies.

The increased marketing power that SmartLearners brings will give you the confidence to increase your base price by up to £2 per lesson, over £3000 per year for the average instructor.

Add this to the saving you will make by leaving your current franchise and you could double it!

Now that would bring a smile to your face!